English
Secondly, based on the case of WY smart restaurant, this paper expounds the application scenario of precision marketing of smart restaurant, uses PEST model to analyze the macro marketing environment, analyzes the micro marketing environment from three aspects of industry competition, market demand and marketing intermediary, and draws relevant conclusions by SWOT analysis.Bulgarian
На второ място, въз основа на случая на УУ интелигентен ресторант, тази статия излага сценария за прилагане на прецизен маркетинг на интелигентен ресторант, използва модела за анализ на макро маркетинговата среда, анализира микромаркетинговата среда от три аспекта на конкуренцията в индустрията, пазарното търсене и маркетинговия посредник, и прави съответните заключения чрез SWOT анализ.
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