English
Modern service industry is the product of the combination of kerky culture, information technology development and knowledge. Software industry and it service industry are emerging industries with high added value and high knowledge level based on service. The research on marketing strategy of market segmentation needs to be combined with traditional marketing theory, and the uniqueness of emerging service industry should be considered to analyze the problem of service marketing strategy.German
Moderne Dienstleistungsindustrie ist das Produkt der Kombination von Kerky Kultur, Informationstechnologie Entwicklung und Wissen. Softwareindustrie und Dienstleistungsindustrie sind aufstrebende Branchen mit hohem Mehrwert und hohem Wissensniveau basierend auf Service. Die Forschung zur Marketingstrategie der Marktsegmentierung muss mit traditioneller Marketingtheorie kombiniert werden, und die Einzigartigkeit der aufstrebenden Dienstleistungsindustrie sollte berücksichtigt werden, um das Problem der Dienstleistungsmarketingstrategie zu analysieren.
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